Whether self-publishing or using an established publisher, authors need to know how to get the word out about their book. Once upon a time, publishing companies did this for you, but now even large publishers are “Outsourcing” the marketing to authors. How can authors get the word out about their title and so reach their audience? It can seem overwhelming at first, but there are many options available today with the digital revolution. We’ll talk about websites, blogs, social media, book trailers marketing via print and other media, and the secrets of setting up a book tour.
Nicholas O’Connell’s novel, The Storms of the Denali, has received considerable media attention in print, online, and via radio and television, including a segment on the Seattle Channel, which helped him sell out of the hardcover version of his novel and most of the trade paperback copies. He teaches for, among other places, www.thewritersworkshop.net.